I’ve built from both sides. As a founder, I’ve started companies from nothing and learned what the textbooks leave out. As an operator, I’ve spent twenty years inside organisations I didn’t own — building commercial engines, scaling teams, fixing what was broken — with resources I didn’t fully control and authority I had to earn rather than assume.
Today I run global sales development operations at one of the world’s largest technology companies, across EMEA, LATAM, and APAC. Not from a stage. From inside the machine. That live, operational vantage point is the foundation of everything I bring to advisory work, coaching, writing, and speaking.
The people I work with are senior professionals building things inside organisations — executives who need to make something significant happen without owning the whole board. They come from different industries, because the challenge — building inside complex structures you don’t fully control — is not industry-specific. I work with a small number of them at any given time.
Background
Entrepreneur from an early age, with a first venture in communications and advertising built before completing secondary school. Went on to work in national media (Prima TV), built a consulting practice (BRST) serving pharmaceutical and technology clients, and joined ANIS — the Romanian Software Companies Patronage — where I worked closely with the country’s leading technology entrepreneurs.
From there, a progression through senior executive roles — spanning sales leadership, general management, revenue operations, and commercial strategy — with responsibility across multiple geographies and global teams.
MBA in General Management, Entrepreneurship and Innovation Management, Westfälische Hochschule Gelsenkirchen, Germany.
Author of the Construiește(-te) series: Debutantul, Intraprenorul, Liderul, Echipa.
Based in Bucharest, Romania. Working globally.
A note on professional boundaries
My current operating role means I bring live, inside-the-machine perspective to every engagement. It also means I operate under strict professional boundaries: I never use, reference, or disclose any company’s internal data, strategies, or intellectual property — neither my employer’s nor any client’s — in my advisory work, my content, or any other context. Every engagement is built on judgment and pattern recognition developed over twenty years, not on privileged information that isn’t mine to share.
For speaking, advisory, or media enquiries: office@bogdanrusu.com
Bogdan Rusu 