I work with a small number of clients at any given time. That’s deliberate — the work requires real depth, not templated frameworks applied at scale.
I’ve been the founder who started with nothing and the operator who built inside structures that weren’t mine. Both experiences taught me things the other couldn’t. Founding teaches you what organisations feel like before they have gravity. Operating inside large ones teaches you what they feel like when gravity becomes inertia — and how to build anyway.
The professionals I work with are typically senior people inside complex organisations: executives managing upward and downward simultaneously, leaders building new commercial capabilities within existing structures, operators who know their market but need a thinking partner who has navigated the same terrain from the inside. Industry is secondary. The challenge — building something significant in conditions you don’t fully control — is not.
Advisory & Consulting
For organisations and senior leaders navigating commercial complexity, growth, or structural change. I work at the intersection of strategy and execution — not just diagnosing what’s wrong, but helping you build the capability to fix it. Typical engagements cover commercial strategy, revenue operations, go-to-market design, and leadership effectiveness.
Who it’s for: Senior leadership teams — CEOs, COOs, and commercial leaders — in organisations where the gap between strategy and execution is where value is being lost.
Coaching
For executives and senior managers who want to think more clearly, decide more confidently, and lead more effectively. This is not motivational coaching — it’s rigorous, experience-based work built around your specific situation, blind spots, and goals. Built on what it actually feels like to build from the inside.
Who it’s for: Senior leaders — typically at director level and above — who are serious about developing their professional edge.
Speaking & Training
I speak at leadership events, corporate offsites, and industry conferences on topics including commercial leadership, building inside organisations, go-to-market strategy, and the intrapreneur’s perspective. I also design and deliver bespoke workshops for executive teams who want more than a keynote.
Topics include: Commercial leadership, strategy execution, building influence without full authority, navigating complexity in large organisations, entrepreneurship and intrapreneurship.
Engagements are confidential by default. No internal data or intellectual property from any company — employer or client — is ever used or disclosed.
Get in touch
I take 2–3 consulting clients at any given time. If you think we might be a fit, the first step is a conversation — not a form. Reach me at office@bogdanrusu.com
Bogdan Rusu 