You’re building something significant inside an organisation that has its own gravity. I’ve spent twenty years doing exactly that — and I know which moves work and which ones the playbooks get wrong.
Advisory and consulting engagements are for organisations and senior leaders navigating commercial complexity — growth, market entry, go-to-market design, revenue operations, or structural change. I work at the intersection of strategy and execution, not just diagnosing what’s wrong, but helping you build the capability to fix it.
The work is grounded in two decades of experience on both sides: as a founder who has built from nothing, and as an operator who has run commercial functions inside large, complex organisations across multiple continents. That combination produces a perspective that is difficult to find in standard advisory relationships.
I take two to three consulting clients at any given time. Engagements are typically three to twelve months.
What engagements typically cover
Commercial strategy and go-to-market design · Revenue operations and pipeline architecture · Market entry and expansion · Leadership effectiveness and team performance · Strategy execution in complex organisations
Who it’s for
CEOs, COOs, and commercial leaders in organisations — across industries — where the gap between strategy and execution is where value is being lost. Particularly relevant for senior professionals building new commercial capabilities within existing structures, and for organisations operating in or expanding into European markets.
A note on professional boundaries
One boundary is non-negotiable: no internal data, no proprietary information, no intellectual property belonging to any employer or client is ever used or disclosed. What I bring to your engagement is twenty years of judgment — not someone else’s confidential information.
If you think we might be a fit, the first step is a conversation — not a form. Reach me at office@bogdanrusu.com
Bogdan Rusu 